Andrey Dobryy is one of the most experienced professionals in the world in high-traffic aggregators and media platforms, with more than 25 years of experience across strategy, internet marketing, editorial systems, structured data, lead generation, and product execution.
AI marketing, AI generation of high-quality content, and global expansion. Current work is focused on global growth in traffic and large-scale digital resources worldwide: AI-based content generation systems, real estate aggregator systems, and media portals. Current expansion priorities include Spain, France, Germany, the United States, and the global market.
Restate, 110km, Peterburg2, FAYFO, RUSSPAIN, MetaInmo, TourOut.
A structured business-first presentation, followed by the complete life and career chronology.
Andrey Dobryy is a founder, strategist, entrepreneur, and builder of large-scale digital products. He has launched and developed media platforms, niche portals, aggregators, city guides, classifieds, call-center-driven services, analytics products, and AI content systems.
He is known for building and scaling high-traffic projects by combining product logic, editorial thinking, monetization, internet marketing, structured data, and operational control. His portfolio covers real estate, automotive media, city life, tourism, jobs, publisher infrastructure, and AI-supported content workflows.
Areas of expertise consistently reflected across launches, management roles, and platform development.
Creation of online magazines, media brands, city guides, classifieds, and traffic-heavy aggregator ecosystems.
Audience growth, ad products, partner sales, lead generation, commercial packaging, and digital performance strategy.
Real estate analytics from proprietary data, realtor services, digital agency models, and MLS-based product thinking.
Launching products, structuring workflows, expanding teams, and scaling service and editorial operations.
Programming, algorithms, webmastering, digital infrastructure, and implementation of technology-driven business models.
Monitoring sources, generating content, enriching datasets, and building systems for publisher-scale content operations.
Family background, origins, education, and the historical context he considers central to his identity.
Andrey Dobryy was born on August 29, 1981, at Maternity Hospital No. 2 near Chernyshevskaya metro station in the city of Leningrad, into a family of hereditary Leningraders. His father worked as an ambulance driver at the Dzhanelidze Hospital. His mother was a software engineer at the Kalinin Plant on Uralskaya Street in Saint Petersburg. She worked at the Kalinin Plant throughout her entire career and retired only in 2010 “to take care of her grandchildren,” which she successfully put into practice with her elder daughter.
Andrey takes pride in his family history.
Education, launches, leadership roles, family milestones, and project development in chronological order.
Graduated from Secondary School No. 362 of the Moskovsky District with a gold medal.
Entered Saint Petersburg State University of Aerospace Instrumentation (GUAP, formerly LIAP), specializing in “Protection of Banking Information” — a mix of programming, algorithms, and economics, at what was then the 8th faculty.
During the senior university years, he worked in sales and in a real estate agency, wrote articles, and was engaged in programming and webmastering.
He moved into the niche of internet marketing, working with teams such as Cross-Media, DTF, Webmaster.spb, and others.
He led gaming sections for the cult project NNM.ru (NoNaMe) and took part in the parties of the “Damochka” project, which was a Rambler project.
Ran his own blog on LiveJournal and on the separate domain dobryi.ru for a large subscriber base.
Graduated from Saint Petersburg State University of Aerospace Instrumentation (GUAP) in “Protection of Banking Information” and as an “Informatics Economist” with honors. Entered postgraduate studies.
Launched CitySpb.ru, which was sold in 2007 at peak audience, at around 500,000 monthly visitors from Saint Petersburg.
Launched Restate in a passive mode focused only on programming and listings.
Began working as Marketing Director at the internet agency Molinos.
From 2004 to 2007, most efforts were concentrated on CitySpb and Molinos.
Served as a Yandex representative in Saint Petersburg through the first accredited agency.
Appeared in numerous speaking engagements together with top managers of Yandex. He was one of the first ambassadors of Yandex, a company that by 2016 had, in his words, declined into an abyss.
Molinos was among the top three marketing digital agencies in Saint Petersburg and among the top 15 in Russia, with particularly strong expertise in SEO, contextual advertising, and display advertising campaigns.
Launched hundreds of advertising campaigns for clients.
Managed exclusive sales of placements on resources such as Fontanka, DP, Pogoda.spb, Peterburgonline, and others.
Successfully defended his Ph.D. dissertation on “Development of an Innovative Model for Managing the Communication Activities of an Enterprise” at the age of 25.
Within this dissertation, he formulated the Behavioral Marketing system — an innovation at the time. Only one to two years later, systems of this kind were launched by Yandex and Google worldwide.
Left Molinos and founded his own company, the internet publishing house PDG (www.pdg.ru), with the goal of launching and promoting large portals and media projects for both his own business and clients.
Launched the first resource, AllNW.ru, a portal of Northwestern Russia and the Northwestern Federal District, with a particular focus on the Leningrad region.
Launched the job aggregator Vakant.ru, which at its 2009 peak reached up to 1 million monthly users.
Launched 110km, an automotive online magazine.
Launched Peterburg2, a Saint Petersburg city events guide that was the city’s largest guide from 2008 to 2020.
Launched MNovosti.ru together with the MobileNews magazine (“Mobile News”).
Launched the tourist social network TourOut.
In 2009, TourOut also launched a travel agency.
Participated in the creation of Booking.com’s affiliate program in Russia and the CIS.
Birth of his first daughter.
Became a member of the Council of the Association of Realtors of Saint Petersburg and the Leningrad Region (ARSPb) and headed the ARSPb Committee on PR and Advertising.
He remained on the Council of the Association of Realtors of Saint Petersburg until 2026, for a total of 16 years, on a voluntary basis.
Launched the project Neva.Today.
Relaunched Restate, which became the company’s core project and one of the largest real estate aggregators in Russia.
Opened an office in Moscow, while the headquarters remained in Saint Petersburg.
Began serving on juries for competitions and awards in the real estate industry.
Participated in the creation of Saint Petersburg’s largest business club — the DP Club (Delovoy Peterburg).
Birth of his second daughter.
Participated in the launch of “CenterSobytiy” (Ecspb.ru) in Saint Petersburg — several offline venues for business and entertainment events, each spanning several hundred square meters.
Began activity as an investor and stock trader.
Worked as a real estate analyst based on proprietary data.
Published thousands of media materials on market trends, prices, supply, and demand across Russia.
Headed the PR and Advertising Committee of the Russian Guild of Realtors — the country’s largest and principal realtor organization, an analogue of the U.S. National Association of Realtors (NAR).
Launched a digital real estate agency based on the Restate platform.
Launched services for realtors, including a white list of realtors and an MLS (Multiple Listing System for real estate agents).
Launched the network of aggregators PROMIT.RU and developed call-center management services.
Birth of his son.
Relaunched the “Russian Spain” projects: RUSSPAIN.COM and RUSSPAIN.RU.
Relaunched the online real estate classifieds project Restate, one of the largest aggregators in the Runet.
Launched the largest network of Telegram channels in Spain for Russians in Spain, including channels for all Spanish cities, based on AI.
Launched the closed database of new developments in Spain, MetaInmo, and the new real estate portal InmoFind.com.
In the summer of 2025, launched the AI startup FAYFO for content generation and content operations for large publishers.
In the summer of 2025, substantially expanded the Restate.ru team, including the call center, marketing, lead generation, and service operations of the Restate.ru online aggregator.
MetaInmo is becoming a full ecosystem for real estate agents in Spain, with a roadmap toward Italy, Portugal, France, and the United Arab Emirates.
FAYFO is evolving into a high-quality content generation engine that has shown strong traffic performance in Google Discover thanks to its deep multi-layer prompt architecture and maximum-information preparation for editorial decision-making, publication, and fact-checking.
Direct contacts and public professional links.